TikTok as a digital tool

TikTok is all the rage, the social network has managed to captivate people of all ages. Although this application is focused on the entertainment of youngsters, it has become a very popular global phenomenon.

In this article, we will take a closer look at the origins of the entertainment platform, its operationthe algorithm they employ and how it can become a powerful tool for your business.

The TikTok revolution

Although the main function of this application is to video sharingThe arrival of the digital world has changed the way in which people interact with social networks. With its short video format focused on creativity, it has managed to reach millions of users around the world.

After launching in China in 2016, it has quickly expanded to the rest of the world, under the name TikTok in 2018, it has grown from a simple entertainment app to feature educational content, social awarenessin addition to offering different business opportunities.

The origins of the application

As mentioned above, the application was only launched in the chinese market in September 2016 under the name Douyin. Later, the company that owns the platform, ByteDancelaunched it into the market international with the change of name in September 2017.

The merger of the two brands did not only help to grouping the user baseIt allowed the creativity of the Chinese brand to be combined with the creativity of the rest of the world. This combination is what has achieved a steady increase platform, making it a cultural phenomenon worldwide.

The charm of the brief

TikTok is focused on create and share short videos, usually of a duration of maximum of 60 seconds. It is this brevity that characterises the application. When it comes to creating these videos, the platform offers a wide range of variety of editing and special effects toolsThe new website will provide users with a wide range of tools, such as filters and music, to make it easier for them to create creative and attractive content.

The key factor behind attractiveness

To understand the appeal behind this social network, it is necessary to know about the algorithm it handles. By means of a artificial intelligence the application allows analysing user behaviour that use it, and depending on the videos most viewed, offers other content that may be of interest to each user. To determine which videos are more suitable for each user are taken into account factors as the interactions previous user, the type of content that they liked, the average time of each video viewing and more.

It is this personalisationthe key factor that allows each user to have a unique experience using this platform, which encourages them to stay longer on the platform and explore more of the published content.

TikTok and business

Over time, this social network has explored its opportunities and has become an important tool to help people to find their way around the world. showcase for brands. Nowadays, there are numerous marketing strategies that use this social network as the main main source of advertising through the creation of creative and popular content.

This social network offers the possibility for brands to connecting with a more diverse audience base and committed to the same values that a brand stands for. In order to differentiate yourself from other brands, you need to create a marketing strategy based on creative and unique content.

Strategies that work on this social network

When it comes to building a successful brand on social media, it is essential to know your audience to create content that is interesting to them. To do this, you can identifying the trends that are in fashion in the application, as well as the filters or music with the most views is having. Other options include collaborate with other brandsinfluencers or businesses that share the same values as your brand.

But, without a doubt, the most important aspect for a good marketing strategy to be successful is to be consistent and to be publish content on an ongoing basisThis makes it possible to keep the committed audience with the brand.

The future of TikTok

The platform is in constant evolutionThe new features have been introduced to continue to be one of the most relevant social networks in the current market.

Some of the latest innovations that it has developed, are, for example, the monetisation of your contentthe option of broadcasting live videothe possibility of uploading short videos of 24 hours duration after which they shall be deleted.

This social network has changed the way in which people interact with the content digital. Its ability to publish educational, entertainment and musical content, among others, has made it one of the best showcases for any brand or business.

If you are ready to take the step and take advantage of this digital tool but don't know how to start, don't wait any longer and contact us. At La Clé, we have a team specialised in the creation of TikTok strategies that will help you to will assist and advise Contact us today and let's start this new adventure together!