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How we work:
the key is at the strategy, without space for the improvisation
SaaS Client
+47% MQLs in 90 days
Retail B2C
+182% qualified traffic in 4 months
Education
3x organic leads cited in AI engines
Principles guiding each project
Strategy before tools
AI multiplies results.
Data + business
Data aligned with your pipeline and your actual margins.
Speed with control
Fortnightly sprints, risks under control.
Continuous evolution
Without data, there is no real growth.
Our process in 5 phases
- Channel and content auditing.
- Demand map IA.
- Flows and bottlenecks.
- Executive report with conclusions + action plan by priorities for the next 90 days.
Strategy:
Clear direction towards what really generates value.
- A clear and tailor-made plan: more impact with the right effort.
- SEO-IA: your brand in AI responses.
- Strategic content aligned with each stage of the sales funnel.
- Clear KPIs: CAC, LTV, share of answers.
Implementation:
Rapid progress with visible results.
- Asset production
- A/B Testing.
- Integrations (CRM/analytics).
- Progress: monthly meetings
- AEO (Answer Engine Optimization): appearing in answer engines.
- Content optimisation with AI: research and expert QA.
- Useful automations: briefs, leads, opportunities.
- Internal assistants: sales/CS support.
- Dashboards to measure recruitment and profitability.
- Reviews: weekly, monthly, quarterly.
- Continuous learning, constant improvement.
Stories real. Results measurable.
Frequently asked questions
How can artificial intelligence improve my business strategy?
The artificial intelligence allows you to move from decisions based on intuition to strategies that are supported by real data. With AI, it is possible to anticipate trends, accurately segment audiences and personalise communication according to each customer's behaviour. This translates into more effective campaigns, better allocation of resources and a more targeted approach. sustained growth of your business.
What steps do you take to implement AI in a company like mine?
Implementing AI is not a complex or inaccessible process. At La Clé we work in phases: we start with a diagnosis of your current situation, define your objectives and select the most appropriate AI tools for your sector. Then, we integrate the technology into your business processes. marketing and sales, and we constantly monitor to optimise results. In this way, AI becomes a a real and practical ally for your business.
How do you measure the real impact of AI in marketing?
The key is to link AI metrics to what really matters: business growth. We measure the impact through indicators such as generation of leads, quality of opportunities, pipeline sales and return on investment (ROI). In addition, we design dashboards The personalised reports that allow you to visualise the evolution in real time, in a clear and simple way. In this way, you will clearly see the real impact of each action on your business.
What does an AI diagnostic applied to digital marketing include?
A diagnosis of AI in marketing is the first step in discovering how your brand positions itself in the new era of intelligent responses. At La Clé we analyse your presence in traditional search engines and AI engines, identify the gaps against the competition and detect specific opportunities in your sector. With this information, we prepare a action plan for your business to make the most of artificial intelligence and stay ahead of their market.
What differentiates applied AI from traditional digital marketing?
The marketing Traditional digital marketing was focused on appearing in the first results of Google, where there were ten positions available. Today, with the advent of artificial intelligence, the dynamic has changed: users don't search, they askand the AI gives them a direct response. That means that if your business is not optimised to be that answer, it simply ceases to be visible to a large proportion of searches. At La Clé tWe work to ensure that your brand is present in these responses and gain a competitive advantage.
How does Artificial Intelligence change advertising campaign management?
AI has transformed the way digital ads are managed. It is now possible to identify high-value audiences, anticipate purchase intent and adjust campaigns in real time to maximise ROI. At La Clé, we use advanced algorithms that not only optimise budgets and targeting, but also predict which messages connect best with each user profile. The result: more efficient, personalised campaigns with a greater impact on your business objectives.
Are you ready for work with a method that does it work?
Let's talk about your goals in 90 days.
